Beleza Pura is a Brazilian soap opera produced and broadcast by Rede Globo from February, 18 to September 12, 2007, with a total of 179 chapters. It replaced Sete Pecados, by Walcyr Carrasco at the 19h timeslot. It was written by the newcomer Andrea Maltarolli and co-written by Emanoel Jacobina, Ricardo Hoffstetter, Daisy Chaves, Flávia Bessone, and João Brandão, with text supervision by Silvio de Abreu, and general direction by Rogério Gomes.
Regiane Alves
as Joana da Silva Amarante
Edson Celulari
as Guilherme Medeiros
Carolina Ferraz
as Norma Gusmão
Humberto Martins
as Renato Reis
Christiane Torloni
as Sônia Amarante
Isis Valverde
as Rakelli dos Santos Saldanha
Marcelo Faria
as Robson Silveira
Carol Castro
as Sheila Cabral Rocha
Bruno Mazzeo
as José Henrique Pinto
Zezé Polessa
as Ivete Santos
Paulo Vilela
as Anderson Santos
Rodrigo Lopéz
as Alberto Martins (Betão)