Rip Smith's opinion-poll business is a failure...until he discovers that the small town of Grandview is statistically identical to the entire country. He and his assistants go there to run polls cheaply and easily, in total secrecy (it would be fatal to let the townsfolk get self-conscious). And of course, civic crusader Mary Peterman must be kept from changing things too much. But romantic involvement with Mary complicates life for Rip; then suddenly everything changes.
James Stewart
as Rip Smith
Jane Wyman
as Mary Peterman
Kent Smith
as Hoopendecker
Ned Sparks
as Ike
Wallace Ford
as Lou Dicketts
Regis Toomey
as Ed Weaver
Ann Doran
as Mrs. Weaver
Donald Meek
as Mr. Twiddle
E.J. Ballantine
as Moody
Ann Shoemaker
as Ma Peterman
Mickey Kuhn
as Hank Nickleby
Howard Freeman
as Nickleby
