Having failed to get into graduate school, with no girlfriend, no money, and no prospects of success with his band, Tsurugi's life has reached rock bottom. One day, after watching the video of Aya Matsuura's song “Momoiro Kataomoi”, he becomes obsessed with the idol singers of “Hello! Project”, and plunges into the idol geek lifestyle. However, as time passes, he and his buddies all find other things just as important as the idols and begin to move on.
松坂桃李
as Mikito Tsurugi
仲野太賀
as Kozumin
山中崇
as Robi
若葉竜也
as Nishino
芹澤興人
as Nakauchi
Kentarō Kokado
as Itou
Hiroto Oshita
as Aru
木口健太
as Saeki
中田青渚
as Yasuko
片山友希
as Nao
山﨑夢羽
as Aya Matsuura
西田尚美
as Baba