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The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

27 Feb 2001
  • United States of America
55 mins
7.2
9 votes
  • Documentary
  • History
  • Music
articleOverview personCast
A documentary on the marketing of pop culture to Teenagers.

  • Douglas Rushkoff

    as Self

  • Christina Aguilera

    as Self

  • Greg Berlanti

    as Self

  • Jessica Biel

    as Self

  • Adam Carolla

    as Self

  • Fred Durst

    as Self

  • Malcolm Gladwell

    as Self

  • Carson Daly

    as Self

  • Lewis Goldstein

    as Self

  • Shaggy 2 Dope

    as Shaggy 2 Dope

  • Brian Graden

    as Self

  • Tom Green

    as Self (archive footage)

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