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The Persuaders

09 Nov 2004
55 mins
8
4 votes
  • Documentary
articleOverview personCast
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
  • Douglas Atkins

    as Himself
  • Scott Donaton

    as Himself
  • Linda Eatherton

    as Herself
  • Stuart Ewen

    as Himself
  • Richard Ford

    as Himself
  • Richard Frank

    as Himself
  • Bob Garfield

    as Himself

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