WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
William Haines
as Bill Grimes
Madge Evans
as Laura O'Neil
Anita Page
as Larry Barnes
Karen Morley
as Alice Grimes
Neil Hamilton
as Jack Clayton
Wallace Ford
as Larry Barnes
Jean Hersholt
as George Wagner
John Miljan
as Ted Russell
Hank Mann
as Radio station sound effects man
Murray Kinnell
as Mr. Carson
Ethel Griffies
as Mrs. Peters
Charley Grapewin
as Pierce
