In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
Jay Douglas
as Jay Douglas
Jackie Richardson
as Jackie Richardson
Lowell 'Sly' Dunbar
as Lowell 'Sly' Dunbar
Rollie "Cadence Weapon" Pemberton
as Rollie "Cadence Weapon" Pemberton
Lillian Allen
as Lillian Allen
Klive Walker
as Klive Walker
Nicholas Jennings
as Nicholas Jennings
Carlene Davis
as Carlene Davis
Grub Cooper
as Grub Cooper
Supreme La Rock
as Supreme La Rock
Michael Williams
as Michael Williams
Eddie Bullen
as Eddie Bullen
