Sid Gibson is a soap powder salesman who decides what he really needs is TV advertising. The problem is, he's absolutely broke. He calls upon his friend Arthur Ashton, who arranges to sneak a plug for Sid's suds into a live TV spectacular. The public goes bananas for the product but to maintain sales Sid and Arthur must arrange for ever more outrageous plugs on TV shows. The Ascots races, the Edinburgh Military Tattoo - no show is safe.
Arthur Askey
as Arthur Ashton
Sid James
as Sid Gibson
Dermot Walsh
as Martin Russell
Olga Lindo
as Mrs. Burgess
Clive Morton
as National TV Director General
George Margo
as Assistant
Lionel Murton
as Commercial TV Director
Bernard Cribbins
as Jack
Kenneth Connor
as Anxious Husband
Sally Barnes
as Sally
Leigh Madison
as Diana
Bruce Seton
as Supt. James
