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L'Âge d'or de la pub

02 Jun 2023
  • France
0 mins
6.5
6 votes
  • Documentary
  • History
articleOverview personCast
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
  • Thierry Ardisson

    as Self
  • William Leymergie

    as Self (archive footage)
  • Alex Métayer

    as Self (archive footage)
  • Jacques Duby

    as Self (archive footage)
  • François Berléand

    as Self (archive footage)
  • Jean Becker

    as Self (archive footage)
  • Lucas Mongenie

    as Self (archive footage)
  • Maurice Lévy

    as Self (archive footage)
  • Marie-Pierre Casey

    as Self (archive footage)
  • Guillaume Gallienne

    as Self (archive footage)
  • Michèle Laroque

    as Self (archive footage)
  • Étienne Chatiliez

    as Self (archive footage)

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