55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Thierry Ardisson
as Self
William Leymergie
as Self (archive footage)
Alex Métayer
as Self (archive footage)
Jacques Duby
as Self (archive footage)
François Berléand
as Self (archive footage)
Jean Becker
as Self (archive footage)
Lucas Mongenie
as Self (archive footage)
Maurice Lévy
as Self (archive footage)
Marie-Pierre Casey
as Self (archive footage)
Guillaume Gallienne
as Self (archive footage)
Michèle Laroque
as Self (archive footage)
Étienne Chatiliez
as Self (archive footage)
